Meet the Team

  • Shaun Smekel

    Founder & CEO

    I’m a passionate problem solver with a background of 18 years in software development. I'm always on the lookout for new things that help us solve problems and like to think I'm largely adaptable and open minded to new ideas.

    My spare time consists mainly of hitting golf balls (which somehow perpetuates the need for more practice), watching F1, and sharing good beers with good friends.

    If I was a Star Wars character I’d be Yoda. Confusing and insightful at the same time.

  • Dr. Cigdem Kipel

    Founder & Advisor

    I love clinical dentistry, but my true passion lies beyond teeth. I’m obsessed with practice management, team development, communication, leadership, systemisation and business growth.

    The more I learned, the clearer the mission became: to leverage technology to unlock opportunities for better business, teams and patient outcomes.

    If I was a Star Wars character I’d be Princess Leia.

  • Miguel Valadez

    Co-Founder & Software Architect

    I'm a self-taught engineer with experience in everything from carpentry to customer service. I get a lot of enjoyment in architecting elegant and simple solutions to complex problems.

    My free time is spent learning and improving technical skill (read ‘coding more’), rock climbing, or spending time with family and friends.

    If I was a Star Wars character I'd be The Mandalorian.

  • Toby Harris

    Co-Founder & Software Architect

    An enthusiastic and bright-spirited developer with a knack for creative problem solving. I take pride in dedication to clean, pure and beautiful work, through collaborative innovation. With 6 years experience in the field I never back down from a new opportunity to learn.

    I love good video games & bad jokes. When my hands aren't occupied by dancing across a keyboard they're usually strumming my guitar.

    If I was a Star Wars character I’d be Obi-wan Kenobi.

  • Praxis Valadez

    Co-Founder & Head of Growth, Sales & Customer Success

    I’m customer service obsessed and have been in the field for the last 13 years. I love learning about the human experience and doing my part in making your day better.

    Outside of work I’m a mama to two girls, wife to a software architect and enjoy nothing more than a glass of wine and a good book in bed.

    If I was a Star Wars character I'd be Queen Amidala.

  • Kyle Peachey

    Software Engineer

    I am a creatively geared front end developer. Solving problems has always been at the core of my work. Creating an effective solution to a coding problem is the best feeling, it’s what drives me, motivates me to keep learning new technologies and become a better developer. 

    When I’m not coding I love to surf, take photos and watch live music.

    If I was a Star Wars character I’d be R2-D2.

  • Jack Tubbenhauer

    Software Engineer

    I’m a lifelong hobbyist coder who made the leap to professional web development, driven by a passion for modern software and SaaS. My previous experience as a small business owner has broadened my view of client needs, helping me build more tailored and effective software solutions. Off the keyboard, I’m a dad to two boys, lover of all things music, and have a love/hate relationship with the game of chess. If I was a Star Wars character, I'd be Jar Jar Binks.

  • Luke Pritchard

    Luke Pritchard

    Business Development Manager

    I have been in the dental world for over a decade, and I’m passionate about helping people grow and excel. My dental background gives me a solid foundation to understand and support client needs effectively. Outside of work, I love staying active, whether it’s 4WD adventures, camping, or soaking up sunny days at the beach. Property design and renovation projects are also a big passion of mine—there’s nothing like creating and transforming spaces. Each day brings new opportunities to learn and I wouldn’t have it any other way!

    If I was a Star Wars character, I'd be Luke SkyWalker (of course 😅)

  • Jordan Stokes

    Growth, Sales & Customer Success

    Science nerd and keeper of random useless facts. I have been in sales and customer service in one capacity or another for most of my adult life and love the challenge of learning new things. Avid Ice Hockey fan (Lets Go Rangers!) and traveler. More of a Trekky than Star Wars fan but if I had to choose i'd be Galen Erso (mainly because Mads Mikkelsen is a boss).

  • Mariana Landeo

    Growth, Sales & Customer Success

    I've been working in people facing roles for almost a decade, and couldn't imagine anything better! I love meeting new people, and growing from challenges. I love a good sunny day at the beach, or any type of scenic hike. In my books, there cant be a better way to spend the day. I have never seen Star Wars, but according to Buzzfeed I am Darth Vader.

  • James Moss

    Growth, Sales & Customer Success

    I have a background in software development, but have dedicated the last eight years to leadership roles in the dental industry. My passion lies in collaboration, where I thrive on brainstorming new ideas and crafting innovative solutions that drive success.

    My free time consists of historical research, video games, hiking and all things nerdy.

    If I was a Star Wars character, I'd be Qui-Gon Jim.

  • Poppy (Lovely) Smekel

    Pawformance Manager

    Henlo furwends. I am the head pupper doggo of this pack because I have a very impawtent job. Not only am I a pawformance manager, I also provide the ultimutt inspawration for the team. If they've had a ruff day, I will never let them get pupset.

    I offur licks, pats and flurps for free. I make everyone feel pawsitive as we embark on the journey to reach our full pet-ential.

    If I was a Star Paws character I’d be Chew-barka.

  • Molko Peachey

    Paw-trait Photographer

    I’m the golden boy around here. My job is sleeping, eating, and being mischievous it’s so easy, I Shih Tzu not it’s an absolute walk in the park.

    If I was a Star Wars character I’d be Boba Fetch.